Mercedes Benz Company Case Study Example | Topics and Well Written Essays - 1000 words

Mercedes Benz Company - Case Study ExampleThe deal created a new entity, DaimlerChrysler, which was the highest revenue wage earner in Germany. The best of technology, safety and comfort in automobiles came together to create the worlds best known cable car company.Responding to changes and challenges in the European marketplace, Mercedes-Benzs German truck business embarked on a project with Accenture to define and put on a sales and marketing strategy. The team designed, developed and implemented customer-oriented products and services. Accenture performed 10 pilots to implement the sales strategy, followed by a rollout at the retail level. The value creation for Mercedes-Benz Trucks includes a reorganized sales organization, as the subdivision in addition has seen additional revenue from increased vehicle sales and penetration rates in services- non to evoke more focused and efficient customer service.The sale of the Chrysler group to Cerberus Capital Management heavy(p) it 80% in the new company in August 2007 and the change of name from DaimlerChrysler to Daimler AG seems to be a tactical decision. The sale reportedly took place for US$6billion. This might have helped it overcome the losings it had suffered in 2006 and restore profitability in 2008. retentivity all the above in mind, learning fibre is of ut... 3.Identify the information likely to be needed to take each of the decisions identified in task 2 and explain how issues of information quality may apply to this information. 1. A very professional attitude to business.2. intimacy of market competitors and a will to merge with the competition if deemed fit for the growth of the business.3. Innovation (new models), adoption of up-to-the-minute technology (simulators), application of information obtained from market surveys (Accenture survey in 2003).4. In-depth market intelligence. Take into account bring to pass global/regional scenario and demand for a particular vehicle before launching it in the market.Keeping all the above in mind, information quality is of utmost importance as the right information would lead to right decisions about the adoption of technology for launching new vehicles, dealership issues, outsourcing of labour and parts, establishment incentives/subsidies to look for and the kind of vehicle to be launched in a particular region. Successful trade leads could also mean more business in strategic and new locations. With the rise of e-commerce, it becomes not only necessary, yet also easy to have access to quality information about the market competion.4.Give at least(prenominal) 4 documented examples of competitor intelligence which are likely to be of interest to your company. Do not repeat material used in task 3. 1. Competition from LexusAccording to Dan Lienert in Showroom opposition dated 09.08.05, http//www.forbes.com/vehicles/2005/09/08/Lexus-Mercedes-convertibles-cx_dl_0908show_ls.html (accessed April 23, 2008)In the first eight months of 2004, Lexus sold 141% more SCs in the U.S. than Mercedes sold SLKs--6,607 vs. 2,745. Pricing