Understanding Marketing Activities Essay Example for Free

Understanding Marketing Activities Essay Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney’s original factory outlet centre, a site rich with heritage: the development of Birkenhead Point can be dated back to the early 1800’s. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices. Direct Factory Outlet (DFO) : is the name for a economy group of discount shopping centres in Australia. They are large-floor warehouse buildings containing partitioned stores where retail outlets sell excess or previous seasons stocks at reduced prices. Introduction of Birkenhead Point Outlet Centre: Birkenhead is an awesome place to go shopping on a sunny day. You know those days which are just too gorgeous to spend inside a concrete box, but you just have to go shopping for something? Well Birkenhead is the place. Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydneys original factory outlet centre, a site rich with heritage; the development of Birkenhead Point can be dated back to the early 1800s. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices. Increasingly expanded, Birkenhead has a great range of clothes and general goods stores. Marketing Activities undertaken by â€Å"Birkenhead Point Outlet Centre† These projects will complement the ground floor works that were completed in late 2012 with expanded walkways, increased store sizes, easier mall access, and integrated connectivity for ease of navigation around the centre, new bathrooms, new flooring, along with a host of new tenants opening their doors. These improvements created new interest with local shoppers returning to Birkenhead Point for their everyday shopping needs and personal services. With over 120 retailers on board and an increasing range of new dining options the new initiative at Birkenhead Point is raising the bar for outlet centre retailing, said Gerard McSpadden, National Asset Manager from Abacus Property Group. â€Å"Birkenhead Point is really paving the way forward with the third stage of redevelopment, exceeding the expectations of the modern day shopping experience,† continued Gerard. Promotional Activities of Birkenhead Point Outlet Centre Birkenhead shopping and leisure centre with new and deterring potential criminal activity. The bus station was . need to be clearly defined, namely: A developing interchange is a promotional .. †¢ Expanding and modernising the overall ambience of the existing food court balcony and marina promenade making way for a new waterfront restaurant and bar and improved food court dining facilities; †¢ The addition of a new major supermarket on the Marina Promenade level with new travelators to connect to this store from the Ground Floor; †¢ Increased open space and overall enhancements within the Endeavour Mall fashion precinct along with improved connectivity and access between level one and level two via dual pedestrian ramps; †¢ New sets of travelators from the ground floor entrance from the Coles car park which will connect to the mezzanine level car park above. Now at over 28,000m2 the redevelopment has also improved shoppers’ experience while visiting the c entre through increasing the amount of natural light and enhancing the sense of ‘space’. This clearly breaks away from the traditional retail setting seen in other centres which can be enclosed and dark. Marketing Concept does practice? The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. The concept of marketing has evolved over the time. 1. Production concept : this concept suggest to do mass production, in order to make the product cheap and easily available in the market. Base of this concept is that if the product is cheap and easily available then people will buy it. Potential competitors: In the area of Sydney, that is the place where you can find those top designer labels and signature clothing shops . Many of the top designer labels have been reduced up to 70% less than the regular retail price, so you’ll be sure to grab a bargain. There are plenty of high end labels here, including Alannah Hill, Witchery, Hugo Boss Factory Store and Mimco. As the Birkenhead Point Outlet Centre sells the designer and signature clothes as low as 70% percent that is why most of the consumers prefer to buy there because it is more cheaper. Does the factory outlet plays an important role in goods and retailing: Yes, I agree Some of the key features of the site that are worth noting include an easy-to navigate-store finder for the convenience of shoppers, and a store directory which allows patrons to easily find their favorite stores through types of category and a store map. This shows exactly where a particular store is located in the mall. And the VIP section gives users a sneak preview of some of the latest discounts that they can benefit from right through the mall. It also gives customers the opportunity to sign up to the email file in order to received special member-only discounts. To what extent does the factory outlet can pose a threat to conventional retailers? Nowadays, all the factory has been putting their lowest price to discount all the clothes they sell so that the consumers will buy it. It will be a big threat for those who franchise a store in their business with their regular price because instead of buying a regular price on the store,the consumer will find a factory sale choose the factory selling more discount instead at the conventional store who sells their regulars prices because it is more cheaper and more stocks. The advantages and disadvantages of selling a wide range of products in one shop against a shop selling only one line product? Businesses uses a range of different means to get their product/service to the customer. Obviously, it is important that you choose a means of distribution that is right for your market while at the same time being aware of alternatives that might gain you access to further markets.

Electrolux Acquiring Zanussi Essay -- GCSE Business Marketing Coursewo

Electrolux Acquiring Zanussi Electrolux: The Acquisition and Integration of Zanussi 1) How would you describe the key characteristics of Electrolux and Zanussi in 1983, in terms of strategy, organization, capabilities, and performance? International acquisitions have become an extremely important vehicle for growth for multinational companies. In this case, and because of the particular industry in which Electrolux operated in, the trend of the whole appliance industry was facing a long period of crisis. Although Electrolux was and still is one of the largest manufacturers of white appliances, many other manufacturers were now taking market share away from the Swedish company. For example, Philips and Siemens were now introducing a complete and economic line of brand new appliances. Electrolux's core business was vacuum cleaners and absorption-type refrigerators. Electrolux was and still is the typical Swedish firm, which emphasizes on down to earth management: everyone works and keeps his word and all the information is correct. The firm emphasis on technology and advancement and the middle management is open to advises from the workers. But at the core of Electrolux business strategy was the aggressive plan to expand through acquisitions. First, Electrolux concentrated on acquiring firms in the Scandinavian Area. Then the company continued focusing in purchasing companies that had assets but were not profitable so that they could turn their business around. After making more than 200 acquisitions in 40 countries, Electrolux was certainly one of the most experienced companies on the global scene as far as acquisition. But another important aspect of Electrolux, which helped them, maintaining leadership was the company's great flexibility concerning new products and especially their attitude towards that company which excelled in some business where Electrolux was weaker. The greatest example of this was when the company purchased Husqvarna, a chain saw manufacturer, and how in little time, through this wise take over, Electrolux found itself as the world leader in chain saw manufacturers. Electrolux never went looking for acquisition or bankrupt companies; their policy was to keep their eyes open that things will come by themselves. When Electrolux was ready to acquire a company, the financial statements of that company were very important. ... ...on products, ranging from refrigerators to vacuum cleaners to chain saws, in more than 150 countries. After 1988, Electrolux acquired more companies, not only for product expansion but also for expansion in emerging markets. Electrolux grew steadily and its sales amount to SEK117 billion in 1999 comparing to 67 billion in 1987. Electrolux signed an agreement with sharp to sell its products in the Japanese market. In 1990 they expanded its presence in the US outdoor product market by acquiring Allegretti & Co. In 1991 they also acquire Lehel, a Hungarian white goods company, and they introduce the low energy line of refrigerators. By this date Leif Johansson is appointed president. 1994 was the 75th birthday for Electrolux. In 1996 they expanded in Brasil by acquiring Refripar and the next year the company announced a major restructuring plan with the purpose of improving its profitability. By 1998, Electrolux got out of the business of sewing machines, agricultural implements, interior decorating equipment, kitchen and bathroom cabinets and heavy-duty laundry equipment. Now, Electrol ux core business consists of household appliances, professional appliances and outdoor products. Electrolux Acquiring Zanussi Essay -- GCSE Business Marketing Coursewo Electrolux Acquiring Zanussi Electrolux: The Acquisition and Integration of Zanussi 1) How would you describe the key characteristics of Electrolux and Zanussi in 1983, in terms of strategy, organization, capabilities, and performance? International acquisitions have become an extremely important vehicle for growth for multinational companies. In this case, and because of the particular industry in which Electrolux operated in, the trend of the whole appliance industry was facing a long period of crisis. Although Electrolux was and still is one of the largest manufacturers of white appliances, many other manufacturers were now taking market share away from the Swedish company. For example, Philips and Siemens were now introducing a complete and economic line of brand new appliances. Electrolux's core business was vacuum cleaners and absorption-type refrigerators. Electrolux was and still is the typical Swedish firm, which emphasizes on down to earth management: everyone works and keeps his word and all the information is correct. The firm emphasis on technology and advancement and the middle management is open to advises from the workers. But at the core of Electrolux business strategy was the aggressive plan to expand through acquisitions. First, Electrolux concentrated on acquiring firms in the Scandinavian Area. Then the company continued focusing in purchasing companies that had assets but were not profitable so that they could turn their business around. After making more than 200 acquisitions in 40 countries, Electrolux was certainly one of the most experienced companies on the global scene as far as acquisition. But another important aspect of Electrolux, which helped them, maintaining leadership was the company's great flexibility concerning new products and especially their attitude towards that company which excelled in some business where Electrolux was weaker. The greatest example of this was when the company purchased Husqvarna, a chain saw manufacturer, and how in little time, through this wise take over, Electrolux found itself as the world leader in chain saw manufacturers. Electrolux never went looking for acquisition or bankrupt companies; their policy was to keep their eyes open that things will come by themselves. When Electrolux was ready to acquire a company, the financial statements of that company were very important. ... ...on products, ranging from refrigerators to vacuum cleaners to chain saws, in more than 150 countries. After 1988, Electrolux acquired more companies, not only for product expansion but also for expansion in emerging markets. Electrolux grew steadily and its sales amount to SEK117 billion in 1999 comparing to 67 billion in 1987. Electrolux signed an agreement with sharp to sell its products in the Japanese market. In 1990 they expanded its presence in the US outdoor product market by acquiring Allegretti & Co. In 1991 they also acquire Lehel, a Hungarian white goods company, and they introduce the low energy line of refrigerators. By this date Leif Johansson is appointed president. 1994 was the 75th birthday for Electrolux. In 1996 they expanded in Brasil by acquiring Refripar and the next year the company announced a major restructuring plan with the purpose of improving its profitability. By 1998, Electrolux got out of the business of sewing machines, agricultural implements, interior decorating equipment, kitchen and bathroom cabinets and heavy-duty laundry equipment. Now, Electrol ux core business consists of household appliances, professional appliances and outdoor products.

What Was Life Like for People Living in Nazi Germany?

What was life like for people living in Nazi Germany? In Nazi Germany life for the Germans was terrible. You had to know who you could trust, as trusting the wrong person may cause you to loose your life. The Nazis and mainly Hitler really disliked Jews and anyone else that was not their perfect ‘Aryan'. Hitler and the Nazis came up with the Nazi Racial Policy, in 1933 to try and persuade Jews to emigrate there was the Boycott of Jewish shops.Shop windows got Jewish symbols painted on them, members of the SA would stand outside to threaten shoppers and anyone who did go in the shops would have their name put on a list so the Nazis would know who was using the Jewish shops. Jews were banned from all state jobs such as civil servants, teachers, journalists, lawyers and even radio announcers. Jewish and non-Jewish children were not allowed to play together. All of this made life hard and not pleasant for the Jews, this is what Hitler wanted so that Jews would leave his beloved Ger many.The Nuremburg Laws was an important part to the way that Jews ran their life during Nazi Germany, the Nuremburg Laws consisted of things such as; Jews could not marry or have sex with non-Jews, all Jews lost German Citizenship; Jews were not allowed to own radios, typewriters or bicycles; Jews were not allowed to own their own buisnesses and were banned from going places such as the cinema, theatres or concert halls. They were not allowed to buy newspapers or magazines, nor were they allowed to attend school or college.Male Jews were forced to add the name ‘Israel' and female Jews the name ‘Sarah', to their first names. These Nuremburg Laws restricted what Jews were allowed to do, a lot. Homosexuals were effected by the Nazis as well, they were seen as not fitting into ‘normal' families, they were savagely persecuted. About 15,000 were arrested and sent to concentration camps. Many were used in medical experiments or they were castrated. Himmler was shocked to discover several homosexuals in the SS, they were sent to concentation camps and shot ‘whilst trying to escape'.Political opponents were ‘undesirable' to the Nazis because they were seen as a threat who shouldnt be here, habitual criminals were also ‘undesirable' because they were seen as a burden and socially useless. In the Nazis eyes Jehovahs witness's were ‘undesirable' because their beliefs were different to the Nazis. Gypsy's and Jews were also seen as ‘undesirable' as they did not fit the Nazis ‘Aryans' (blonde hair, blue eyes etc) Anyone who had more than one grandparent who themself was Jewish ou too were considered Jewish. This made life very restricted, if you were ‘undesirable' then you were sent to a concentration camp, for anyone who was lucky enough not to be sent there but to be able to live in their home but by the Nazis rules. There was lots of violence in the streets and so much fear in the air. People were dragged out of their homes and taken away violently. Many people were beaten and sometimes killed in the streets.This was a terrible ordeal for people living in Nazi Germany, even if you were not the ones being beaten, seeing your friends and neighbors being beaten would be torrible. Over 6 million Jews were killed by the Nazis during Hitlers years in power. In conclusion life was terrible for people living in Nazi Germany, after Kristallnacht in November 1938 Jews were treated terribly and many were killed. Nazi Germany was a very dark time for the civilians. This was Hitlers aim; to make life hell for Jews and any ‘undesirables'.

Gay Marriage Right or Wrong - 2460 Words

Gay Marriage Right or Wrong There are so many ethical issues that are continuously debated and still there has been no resolution. Gay Marriage is an ethical issue that has been debated for years. This is an issue that I think that will continue to be debated as a clear answer as to why it is morally wrong has yet to be determined. For so long a deontological view has been applied to the subject. Those who are opposed to same sex marriage take on this view. I do not think that a deontological view will solve the issue of whether same sex marriage is right or wrong. However I do fee l that taking on a perspective brought to the issue by relativism will assist in giving an understanding of why it is important that we†¦show more content†¦And allowing gay marriage will only open the door to more broken homes. On the other hand when taking on a relativism perspective on can argue that children that are raised in same sex parent households are no different from those raised in a traditional household. Same sex marriage has not only been argued by those who oppose as only being a union between man and woman. Those opposed can also argue that marriage is not between two people (a man and woman) but of those not related. This brings in the argument of the what deontologists would support â€Å" The Slippery Slope† argument, which argues that allowing same sex marriage will only lead us down a slope that welcomes incest and polygamy. Those who support this also feel that if gay marriage is allowed that it would threaten the institution of marriage. I disagree with this argument. I feel that now days a person is going to do what they want. As long as there are two consenting adults then gay marriage should be allowed. Same sex couples want to be married for the same reasons as heterose xual couple. I do not feel that allowing gay marriage says hey you can now marry your brother or sister etc. Although it’s not talked about a lot there are a lot of people who practice polygamy. There are different cultures and countries where it is the norm to have more than one wife and it is perfectly fine. So I do not think this is a slippery slope. Taking a relativism approach when examining theShow MoreRelatedGay Marriage Right or Wrong3385 Words   |  14 PagesGay Marriage: Right or Wrong? Kristina Waltmire SOC 120 Introduction to Ethics Social Responsibility June 13, 2011 Dr. Eva M. Ananiewicz Ashford University Abstract This paper will give a look into the religious, social ethics, and rights of a gay couple wanting to get married. Gay marriage debates are very emotional and important to many people and there are many sides to every argument. 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